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MADE FOR SKATE

Paving the way for countless others to follow, Hobie was one of the first surf companies to get involved in the skateboard market. This is even more remarkable considering Hobie’s early beginnings in the garage of company founder Hobart “Hobie“ Alter in 1950. With the success of Hobie’s skateboard line, the next logical step was to branch out into the shoe business. The launch of Hobie Athletic Footwear coincided with the rise of pool skating, to which the design and functionality of the shoes paid attention. The Hobie shoe came in blue suede with yellow and red ornaments, replete with a plastic-protected toecap. Other features included a reinforced padded ankle section with the company’s signature “H”- logo on the back and a flexible, grippy sole. Due to growing popular demand, the Hobie was also available as a high-top model, which more and more skaters realized was the way to go for skating large pools. Paving the way for countless others to follow, Hobie was one of the first surf companies to get involved in the skateboard market. This is even more remarkable considering Hobie’s early beginnings in the garage of company founder Hobart “Hobie“ Alter in 1950. With the success of Hobie’s skateboard line, the next logical step was to branch out into the shoe business. The launch of Hobie Athletic Footwear coincided with the rise of pool skating, to which the design and functionality of the shoes paid attention. The Hobie shoe came in blue suede with yellow and red ornaments, replete with a plastic-protected toecap. Other features included a reinforced padded ankle section with the company’s signature “H”- logo on the back and a flexible, grippy sole. Due to growing popular demand, the Hobie was also available as a high-top model, which more and more skaters realized was the way to go for skating large pools.

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