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Step on it... When skateboarding first made a big splash in the 1960s, it was hardly more than an adaptation of surf- ing on pavement. Landlocked surfers would hit up schoolyard embankments when the waves were flat, acting out all kinds of turns and surfing moves such as Hang Tens and Laybacks on the hot concrete. Little known fact: In those early days, skating pioneers were divided on the issue of wearing shoes or not. After all, you weren’t wearing shoes in the water, right? So getting your toes bloody was just part of the game for many! Despite the bloody toes, skateboarding soon attracted a huge following. What started with homemade skateboards called “popouts,” had turned into a $30 million-a-year market by 1965, dominated by a handful of early manufacturers. Nevertheless, the media re- mained skeptical about the life expectancy of this new phenomenon, which according to pundits was mainly “just kid stuff.” Many observers predicted “sidewalk surfing” would go the way of 90-day wonders such as Frisbees, Puka Shells, Hula Hoops and Beethoven sweatshirts. In other words, the media saw skating headed for a total burnout into oblivion Quickly. The skaters couldn’t have cared less. A couple of decades later, “Give Blood, Go Skateboarding” would become a punk rock motto for going big and paying the price. But for the early pioneers, giving blood was just a natural part of skating. And with this kind of dedication, it soon became apparent that skateboard- ing would not just burn out like some kind of fad. It was here to stay. And it’s been bloody from the ground up. 1964 - Article in a surf magazine 21